As part of its Women in Fintech Series, Bloomberg recently published an article regarding today’s leading financial technology companies and their use of Artificial Intelligence (“AI”) .
Artis Technologies’ Co-Founder and COO, Lena McDearmid, provided her thoughts on financial technology companies using AI generally, saying:
“There’s a need for a single source of truth at these companies, particularly when considering alternative data sets and the volume of information that’s being analyzed,”
The platform is critical, to be able to benefit from automation and machine learning. Companies need to shift to support AI, allow for scalability, and adapt to make the most of their data.”
Lena also commented on how Artis leverages AI to improve customer experience:
“AI has always had a seat at our table at Artis,” said McDearmid. The company’s approach to personalized customer experience is built into their models and strategy, all made possible through AI.
“The benefit of that is that we’re not forced to play catch up with our infrastructure and platform, so we’re able to focus on product development but take it in a whole new direction. We want to leverage the information we’re getting from all our end users, and make sure all their needs are being met. By optimizing the way we develop products, complemented by AI, we can ensure the experience is improved for all our users, not just most of them.”
Read the full article: “In the world of financial technology, AI poses questions, heightens efficiency, and encourages ingenuity” - Bloomberg